“On Beautiful Women And The November Shopping Fest” (Linkedin)

 My new article on Linkedin “On Beautiful Women and the November Shopping Fest”

November has become the month of online shopping. This year, for example, you have the Singles’ Day, Veterans Day (targeting Americans), and Remembrance Day (targeting Canadians, Australians, and British), all on November 11. Three days later, on November 14, you have Diwali, the Festival of Lights, which targets Hindus, Thanksgiving, on November 26, Black Friday, immediately after, though Black Friday sales now begin a few days before Thanksgiving, and Cyber Monday, which comes immediately after Black Friday, and this year on the last day of November.

One of the main trends that’s been developing since Covid started was the increase in sales of home decoration products and decrease in sales of cosmetics. It makes sense. After all, what’s the point of spending so much money and taking so much time making myself pretty if in the end I cover it all with a mask? And since I’m forced to spend so much time at home, I might as well take better care of it and make my stay in it more pleasant.

Especially since the onset of Covid-19, online shopping has exploded and become many people’s primary mode of shopping. Also, following the tense presidential elections, it’s likely that many people will want to treat themselves to something nice, either as a consolation or as a celebration.

But then, if women can’t look pretty, does it mean that they can’t be pretty? I think it’s to the contrary: The external limitations shift the focus to internal qualities, and this is where real beauty lies.

A beautiful woman is not one who wears lipstick and covers her face with makeup, and she certainly does not need to expose her body in order to look beautiful. These are only costumes. A woman’s real beauty is something far deeper. When a woman is beautiful within, her man will follow her like a child follows his mother. It’s not about looks, but about internal wisdom and soundness that only women can offer.

Women can, and should, employ that same wisdom with which they raise their children to “raise” their partners. After all, a man is really not much more than a grownup baby; give him confidence and support, tell him right from wrong, and do so lovingly, and he’ll be yours forever.

I think that today, inner beauty is what all people need the most. It may not be a vendible product that you can sell for profit, but it’ll certainly be in high demand the more our world loses its way.